Had a great time presenting at Social Media Breakfast Montreal yesterday evening, and playing a short set of music as well. I hope everyone who participated had fun and learned something along the way. Thanks to Jeff Taylor and Jamie Taylor for doing all of the organizing and feeding me beers! I’ve uploaded my PowerPoint presentation to SlideShare.
June 11, 2011
Leave a Comment
March 23, 2011
Leave a Comment
I was in New York City this week this week and had the opportunity to attend a couple of sessions at SES New York, which is one of the most popular conferences dedicated to search engine marketing. I didn’t take any fun pictures, so I had to whack their logo up onto this post instead (I know, lame!).
I work for NVI, Canada’s frontrunning online interactive marketing shops, and this was my first chance to attend one of these events in person. I attended two sessions and while I certainly didn’t learn any great new strategies or ideas to bring back to Montreal, I did learn something perhaps equally as valuable.
Working in an office is a relatively insular experience, even with regular phone calls and visits to client offices in the “outside world”. I – and just about everyone in online business I’m quite sure - spend all work day every work day staring at a computer monitor looking at web pages. In large part we base our strategies on what we see on web pages, and the numbers that flow into Analytics accounts and such.
It’s easy to lose perspective on the fact that all the numbers, and all of the websites, search engines, competitors, client competitors and various other providers and companies are people. It seems like common sense when you say (write) it, but I’m sure that anyone in this industry can relate. Even when you read industry blogs and news often, it’s still pretty easy to lose sight of what’s really going on out there in the wider world of business and online marketing. The interpersonal dynamics, deals, and driving factors behind everything that’s going on.
Although I was only able to show up at the pre-conference networking event at the Hilton bar and see a couple of sessions on Monday, I still feel like I was able to get a much better idea of where I – and NVI – fit in within the industry, which to me is the most valuable thing that I can get out of these types of events.
That said, I’m very curious to know what others see as their biggest takeaways from marketing and search engine conferences.
March 10, 2009
I like to think I have decent taste in music and that I’m not too much of a trend follower where that’s concerned. I’m not particularly a fan of No Doubt but their ska-pop sound was pretty awesome back in the day and, I have to admit, I would totally go to the show. Just look at how awesome they are in that promo photo. It’s 1995 revival!
No Doubt is playing in Montreal on June 17th. Anyone want to go?
March 9, 2009
One of the most important parts of blogging is consistent, regular posting. In fact, it’s probably the #1 most important part of blogging and all too often bloggers just either get lazy, tired of writing, busy with other things in their lives.
I, dear people, am a terrible blogger as I am guilty of probably all three of those at one point or another. But I’m sensing the dawn of a new personal era of blogging coming on, and a new vision for this poor little neglected site.
Since I’m also a full-time internet marketer, a part-time semiprofessional musician, webmaster, and I have a life and ambitions, I find it a challenge sometimes to justify putting time into a blog.
If you’re a blogger, how do you fit blogging into your life?
November 11, 2008
Leave a Comment
In the ever-moving and changing landscape of the internet, one this is for sure: every day, new websites are being launched by the thousands, probably more. And as the world wide web becomes more crowded, naturally most site owners are being forced to target smaller and smaller niches. And so we end up with a lot of great, fun sites that each cater specifically to a certain hobby, pasttime, or industry we’re involved in.
New social networking sites are popping up like mushrooms. The internet is a digital oil rush where, instead of digging a well and hoping to strike a vast reserve of fuel, entrepreneurs are setting up a website framework and hoping that members start flocking in droves, adding content as they go. And it does happen. And just like the oil rush of early last century, the resource seems infinite.
But how long do we have before the web is supersaturated with niche sites that have only a handful of members? At some point, the citizens of the web are going to become overwhelmed with choice. It’s already a huge challenge to keep track of everything you like on the web and manage all of your memberships and passwords.
It seems to me that those website owners who are most prepared for this kind of shift will be the ones who will have long-term success.