In the ever-moving and changing landscape of the internet, one this is for sure: every day, new websites are being launched by the thousands, probably more.  And as the world wide web becomes more crowded, naturally most site owners are being forced to target smaller and smaller niches.  And so we end up with a lot of great, fun sites that each cater specifically to a certain hobby, pasttime, or industry we’re involved in.  

info-overload

New social networking sites are popping up like mushrooms.  The internet is a digital oil rush where, instead of digging a well and hoping to strike a vast reserve of fuel, entrepreneurs are setting up a website framework and hoping that members start flocking in droves, adding content as they go.  And it does happen.  And just like the oil rush of early last century, the resource seems infinite.

But how long do we have before the web is supersaturated with niche sites that have only a handful of members?  At some point, the citizens of the web are going to become overwhelmed with choice.  It’s already a huge challenge to keep track of everything you like on the web and manage all of your memberships and passwords.  

It seems to me that those website owners who are most prepared for this kind of shift will be the ones who will have long-term success.